Blog posts

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Augmented reality – Convenient technology or potential privacy risk?

Augmented reality (AR) has seen spectacular growth over the past few years. The use of AR applications, however, implies the collection of many different types of data, giving rise to various potential issues in terms of privacy assurance and the protection of personal data related to users as well as non-users of the technology. In this blog, we will look at how AR works and what sort of privacy risks may be involved.

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Big Brother in the workplace – Is that permissible?

Employers sometimes use cameras in the workplace. Camera surveillance at (or around) the workplace can help prevent theft or property damage. But is placing cameras on the work floor actually allowed? After all, the privacy of employees and/or visitors may be at stake. In this blog we discuss the conditions for camera surveillance at work. This blog also briefly discusses the use of smart cameras and new technologies such as facial recognition.

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Microtargeting-information-manipulation
Blog

Microtargeting – Thin red line between information and manipulation

In the recent period of municipal elections, Dutch readers of these blogs may have seen ads from various political parties pop up on social media. This is part of a phenomenon commonly known as political microtargeting which, as we speak, is still permitted by applicable law, but if the European Data Protection Supervisor gets his way, will soon be prohibited. In this blog, we will take a closer look at the practice of political microtargeting and its potential socially undesirable effects.

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IoT devices – Privacy safe or security hazards?

The Internet of Things (IoT) offers many opportunities. For example, the IoT can make our living environment more efficient and sustainable. IoT devices are developed with new functionalities in mind, but are IoT devices also privacy safe or do these smart devices pose a security risk? In this blog we will discuss the use of IoT devices.

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DPOs wearing multiple caps – Acceptable practice or practical problem?

It is not uncommon for a DPO to fulfil one or more additional functions within an organisation. In principle, there is nothing legally wrong with this, but in certain cases there is a risk of the DPO’s position of independence being compromised. Recently, the Belgian Data Protection Authority (GBA) imposed a fine of 75,000 Euros to be paid by ING Belgium for that exact reason. In this blog, we will take a closer look at the reasoning behind the GBA’s penalty ruling.

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Personalised advertising: what is going to change?

We will discuss the existing legal framework in relation to personalised or ‘targeted’ advertising, with specific focus on the changes about to be introduced as a result of the European Parliament amendments to the proposal for the Digital Services Act.

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